Selling your home is an exciting journey, and our Step-by-Step Seller’s Guide is here to make the process smooth and rewarding. From preparing your property for the market to negotiating the best deal, we walk you through each stage with clear, actionable steps. Our expert team offers tailored advice on maximizing your home’s value, understanding market dynamics, and attracting serious buyers. With a personalized selling strategy and hands-on support, we ensure you’re confident and informed throughout the entire process, helping you achieve the best possible outcome.
Your motivation for selling shapes the entire process. Whether you’re relocating, downsizing, or upgrading, we take the time to understand your goals and timeline. This allows us to create a customized strategy that aligns with your needs and priorities.
First impressions are key! We’ll assess your home and recommend strategic improvements—like staging, minor renovations, and curb appeal enhancements—to ensure it stands out. With our Refresh Program, you can access up to $50,000 for key upgrades with no upfront costs.
Knowing how to price your home is one of the most important parts of the selling process.
When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers.
Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home.
Our team will provide comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.
Pricing is everything. Using detailed market analysis and local insights, we’ll help you determine the optimal listing price that maximizes value while staying competitive.
Showcase and Market Your Home
Our marketing will make your home shine. We produce cinematic videos, captivating photography, and neighborhood lifestyle features that truly showcase your property’s potential.
With expert staging by interior designers, we ensure your home looks its absolute best. We amplify this with neighborhood videos, blogs, and targeted community outreach, making sure your home connects with the right buyers.
Plus, with exclusive exposure through our network at LeadingRE Worldwide, your listing reaches local and international markets.
From digital ads to social media exposure, we ensure your home reaches the right audience.
Sellers love working with us because we bring an elevated, tailored approach that maximizes visibility and helps your home stand out in even the most competitive markets.
We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing.
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with our team to handle final details, our team expertly navigates the closing process, handling inspections, negotiations, and contracts. We’re here to ensure everything runs smoothly, so you can sell your home with confidence and peace of mind.
Once you have sold your home, you’re ready to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.
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Lida Rippe
Global Real Estate Advisor | Investor | Property Development | Portfolio Management
About Me
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At Rippe Group, we believe that real estate is about more than just properties—it's about building communities and lasting relationships. As we guide our clients toward their real estate goals, we remain dedicated to giving back to the neighborhoods we serve. From supporting local causes to engaging in community outreach, we are passionate about making a positive difference. We invite you to learn more about who we are and look forward to the opportunity to help you achieve your dreams. Let’s take the next step together—click below to connect with us today.
